YouTube said it would ban videos relating to the sale or assembly of guns and certain gun accessories, as tech giants face growing pressure to limit the promotion of firearms.
The world’s largest video site, a division of Alphabet Inc.’s GOOGL, -0.16% GOOG, -0.62% Google, said this week it would prohibit all videos that link directly to sites that sell guns or accessories known as bump stocks, which allow certain firearms to fire as rapidly as machine guns. Bloomberg News and the website Tubefilter reported the policy shift, which YouTube posted on its website on Monday.
Videos showing how to build a gun or install bump-stock devices will also be restricted under the new rules, which the company said it would begin enforcing in April.
The move thrusts YouTube into a national debate inflamed by last month’s school shooting in Parkland, Fla. Protests against gun violence have pressured U.S. businesses to distance themselves from the gun industry and the National Rifle Association, the biggest gun lobby group. At the same time, gun-rights activists have vowed to protest businesses that take such action. The NRA didn’t immediately respond to a request for comment.
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